What Are Virtual Digital Land NFTs? We Show You How To Make Money With Virtual Land!

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What are virtual land NFTs?

Virtual land NFTs, also known as metaverse land or virtual real estate NFTs, are unique digital assets that represent ownership of virtual land within a virtual world or metaverse.

These NFTs are typically created and recorded on a blockchain, providing proof of ownership and allowing users to buy, sell, and trade virtual land in a decentralized manner.

Here are some key aspects of virtual land NFTs:

  1. Ownership and Property Rights: Virtual land NFTs grant the owner exclusive rights and ownership over a specific parcel or plot of virtual land within a metaverse or virtual world. Owners have control over the use, development, and monetization of their virtual property, subject to the rules and mechanics of the specific metaverse or virtual world.
  2. Digital Assets with Unique Attributes: Each virtual land NFT has unique attributes, such as location, size, terrain, features, or proximity to landmarks within the virtual world. These attributes can impact the value, desirability, and potential use cases of the virtual land.
  3. Development and Creativity: Virtual land NFTs provide a canvas for creativity and development. Owners can build, design, and customize their virtual land, creating virtual structures, environments, experiences, or businesses within the metaverse. Virtual land can be used for various purposes, such as virtual events, art installations, virtual commerce, social experiences, and more.
  4. Social and Economic Interaction: Virtual land within a metaverse often fosters social interaction and economic activity. Owners can engage with other users, collaborate on projects, visit neighboring virtual properties, and participate in the virtual economy by buying, selling, or renting virtual land and its associated assets.
  5. Investment Opportunities: Virtual land NFTs can be seen as investment opportunities. As virtual worlds and metaverses gain popularity and user adoption, the demand for virtual land may increase, potentially leading to appreciation in value. Investors may speculate on the potential growth and development of virtual worlds, purchasing virtual land NFTs as long-term investments.
  6. Interoperability and Portability: Virtual land NFTs can be interoperable across different metaverses or virtual worlds, depending on the technology and standards adopted. Some virtual land NFTs allow for portability, enabling owners to move or transfer their virtual land assets between compatible platforms or metaverses.
  7. Governance and Decentralization: Virtual land NFTs that are built on blockchain technology often incorporate decentralized governance mechanisms. Owners may have a say in the decision-making processes of the metaverse or virtual world, such as voting on proposed changes, rules, or improvements.

Virtual land NFTs have gained significant attention and interest as the concept of the metaverse and virtual worlds continues to evolve.

They represent a new frontier for digital ownership, creativity, social interaction, and economic opportunities within virtual environments.

Why do people buy virtual land NFTs in the metaverse?

People buy virtual land NFTs in the metaverse for several reasons:

  1. Ownership and Control: Buying virtual land NFTs grants individuals ownership and control over a piece of virtual property within the metaverse. This ownership can provide a sense of identity and self-expression in the digital world. Owners have the ability to shape and develop their virtual land according to their preferences, creating unique experiences and environments.
  2. Investment Opportunities: Some individuals view virtual land NFTs as investment opportunities. As metaverses gain popularity and user adoption increases, the demand for virtual land may rise, potentially leading to appreciation in value. Investors may buy virtual land with the expectation of selling it at a higher price in the future.
  3. Creative Expression: Virtual land allows individuals to unleash their creativity and build unique experiences within the metaverse. Owners can design and develop virtual structures, art installations, virtual businesses, social spaces, and more. Virtual land provides a canvas for artistic expression and experimentation.
  4. Social Interaction and Community Building: Virtual land serves as a meeting place for social interaction and community building within the metaverse. Owners can invite others to their virtual land, host events, gatherings, or activities, fostering connections and relationships with like-minded individuals.
  5. Virtual Commerce and Monetization: Virtual land can be monetized through various means within the metaverse. Owners can set up virtual businesses, sell virtual goods or services, or generate revenue through advertising or sponsorships. Virtual land offers opportunities for entrepreneurship and income generation.
  6. Gaming and Gameplay Elements: In some metaverses, virtual land can have gameplay elements and mechanics integrated into it. Owners may participate in gaming experiences, quests, or challenges tied to their virtual land, enhancing the immersive and interactive nature of the metaverse.
  7. Future Potential and Speculation: Virtual land NFTs are seen by some as early investments in the future development of the metaverse. They speculate on the growth and potential of virtual worlds, anticipating that virtual land will become increasingly valuable as the metaverse expands and becomes more mainstream.
  8. Digital Collectibles and Status Symbols: Virtual land NFTs can be seen as digital collectibles and status symbols. Owning valuable or sought-after virtual land can be a source of pride, status, and recognition within the metaverse community.

It’s important to note that the motivations for buying virtual land NFTs can vary among individuals.

Each buyer may have their own unique combination of factors, including personal interests, financial goals, entrepreneurial aspirations, creative inclinations, and social engagement within the metaverse.

How do you make money from owning virtual land in metaverses?

There are several ways to make money from owning virtual land in metaverses:

  1. Renting or Leasing: As a virtual landowner, you can rent or lease your land to other individuals or businesses within the metaverse. This allows others to use your virtual land for their activities, events, or virtual businesses in exchange for regular rental payments or fees. The rental income can be a source of ongoing revenue.
  2. Virtual Commerce: You can set up virtual businesses or virtual shops on your virtual land and sell virtual goods, services, or experiences to other users within the metaverse. This can include selling virtual clothing, accessories, art, in-game items, or offering virtual experiences like concerts, workshops, or tours. The revenue is generated through transactions made by visitors or customers.
  3. Advertising and Sponsorships: If your virtual land attracts a significant number of visitors, you can monetize it through advertising or sponsorships. Advertisers or sponsors may pay you to display their brands, products, or messages within your virtual land. This can be in the form of billboards, banners, branded structures, or virtual event sponsorships.
  4. Events and Experiences: Organizing and hosting virtual events or experiences on your virtual land can generate revenue. This can include concerts, exhibitions, conferences, workshops, or any other type of virtual gathering. Revenue can be generated through ticket sales, entry fees, donations, or partnerships with event organizers or sponsors.
  5. Partnership and Collaboration: You can collaborate with other virtual landowners, businesses, or creators within the metaverse to develop joint projects, experiences, or initiatives. By pooling resources, skills, and audiences, you can create revenue-generating opportunities together, such as shared events, cross-promotion, or revenue-sharing arrangements.
  6. Appreciation of Virtual Land Value: If the metaverse and the virtual land market experience significant growth and demand, the value of virtual land can appreciate over time. As a virtual landowner, you can potentially sell your virtual land at a higher price than what you initially paid, generating a profit.
  7. Tokenization and Fractional Ownership: Some platforms or projects allow for the tokenization of virtual land, where the ownership is divided into tradable tokens. This enables fractional ownership, allowing you to sell or trade a portion of your virtual land to other interested parties. The value of the tokens can potentially increase, allowing you to profit from the sale of those tokens.

It’s important to note that the potential for making money from owning virtual land in metaverses can depend on various factors, including the popularity and user adoption of the metaverse, the quality and uniqueness of your virtual land, the demand for virtual experiences and commerce within the metaverse, and the overall market dynamics of virtual assets.

Tips for buying virtual land in metaverses

When buying virtual land in metaverses, consider the following tips to make an informed decision:

  1. Research the Metaverse: Familiarize yourself with the metaverse where the virtual land is located. Understand its concept, user base, development team, governance structure, and long-term vision. Research the reputation of the metaverse and its track record in terms of user engagement and community support.
  2. Understand the Virtual Land Market: Get to know the dynamics of the virtual land market within the metaverse. Study the historical trends, recent sales data, and pricing patterns of virtual land. This information can help you gauge the value and potential return on investment.
  3. Location and Accessibility: Consider the location of the virtual land within the metaverse. Locations closer to popular landmarks, high-traffic areas, or areas with strategic advantages may be more desirable and potentially offer better opportunities for social interaction, visibility, or monetization.
  4. Size and Flexibility: Evaluate the size of the virtual land parcel and its flexibility in terms of development options. Determine if the size is suitable for your intended use or if it can accommodate future expansion. Larger parcels may provide more opportunities for diverse development and monetization strategies.
  5. Community and Infrastructure: Assess the existing community and infrastructure surrounding the virtual land. A vibrant community can enhance the social experience and collaboration opportunities. Consider the availability of utilities, transportation, or amenities that can contribute to the appeal and functionality of the virtual land.
  6. Development Tools and Support: Check if the metaverse provides development tools, resources, or support for building on the virtual land. Having access to user-friendly creation tools, documentation, or developer communities can make it easier to customize and enhance your virtual land.
  7. Future Development Plans: Research the metaverse’s future development plans and roadmap. Understand if there are planned updates, new features, or expansion initiatives that may impact the value or utility of virtual land. This can give you an idea of the growth potential and long-term prospects for your investment.
  8. Verify Authenticity and Ownership: Ensure that the virtual land is verified and authenticated as an NFT on the blockchain. Verify the ownership history and legitimacy of the virtual land. Confirm that the virtual land is not infringing on any copyrights or intellectual property rights.
  9. Consider Budget and Financials: Set a budget for purchasing virtual land and consider any associated costs, such as transaction fees, maintenance fees, or taxes. Factor in your financial situation and risk tolerance when determining the amount you’re willing to spend.
  10. Engage with the Community: Engage with the existing community within the metaverse, including other virtual landowners. Participate in forums, social media groups, or virtual events to gather insights, ask questions, and learn from the experiences of others. This can help you make more informed decisions and build connections within the metaverse community.

By following these tips, you can approach the purchase of virtual land in metaverses with a better understanding of the metaverse’s dynamics, the potential of the virtual land, and your own goals and preferences.

How do you buy land in metaverses?

The process of buying virtual land in metaverses can vary depending on the specific metaverse and platform you are using.

However, here are some general steps to consider when buying land in metaverses:

  1. Choose a Metaverse: Research and select the metaverse where you want to purchase virtual land. Consider factors such as popularity, user base, development team, features, and compatibility with your interests or goals.
  2. Set Up an Account: Create an account on the platform or marketplace that facilitates virtual land transactions within the chosen metaverse. This may involve providing personal information, setting up a digital wallet, and completing any necessary verification processes.
  3. Explore Available Land: Browse the listings or map within the metaverse platform to identify available virtual land parcels for sale. You can usually view details such as location, size, price, and other attributes of the land.
  4. Research and Evaluate Listings: Conduct thorough research on the virtual land listings you are interested in. Consider factors such as location, proximity to landmarks, community engagement, past sales data, and any associated development or monetization opportunities.
  5. Check Pricing and Availability: Determine the price and availability of the virtual land parcels you are considering. Some metaverses may operate on an auction model, while others may offer fixed-price listings or a combination of both.
  6. Place a Bid or Make an Offer: If the virtual land is available through an auction or bidding system, you can place a bid based on your budget and interest. Alternatively, for fixed-price listings, you can proceed to make an offer or purchase the land directly.
  7. Complete the Transaction: If your bid is successful or your offer is accepted, you will need to complete the transaction according to the platform’s instructions. This typically involves confirming the purchase details, submitting payment (usually in cryptocurrency), and finalizing the transfer of ownership.
  8. Verify Ownership and NFT Authenticity: Once the transaction is completed, verify that you have received the virtual land NFT (non-fungible token) associated with the purchased parcel. Ensure that the NFT is authentic, properly linked to the blockchain, and reflects your ownership.
  9. Customize and Develop Your Land: After acquiring the virtual land, you can begin customizing and developing it within the metaverse. Utilize the platform’s tools, features, or external software to create structures, design environments, or integrate interactive elements based on your vision or purpose for the land.

It’s important to note that the specific steps and procedures may differ depending on the metaverse, marketplace, or platform you choose.

Always follow the guidelines, terms of service, and instructions provided by the platform to ensure a smooth and secure land purchase process.

Which web2 businesses have invested in NFT virtual land?

Several Web2 businesses have recognized the potential of NFT virtual land and have made investments or partnerships in this space.

Here are a few examples:

  • Microsoft: Microsoft has partnered with Decentraland, a virtual world built on blockchain technology, to enable users to access Decentraland using Microsoft’s Mixed Reality platforms, such as HoloLens.
  • Ubisoft: The game development company Ubisoft has been exploring the potential of blockchain and NFTs. They have collaborated with several blockchain projects, including the Ethereum-based game Sorare, which features NFT-based soccer player cards.
  • Atari: The gaming company Atari has ventured into the world of blockchain and virtual land. They have partnered with the blockchain-based virtual world The Sandbox to create Atari-themed virtual experiences and games.
  • Nike: Nike has filed a patent application for “CryptoKicks,” a blockchain-based ecosystem that would enable the creation, authentication, and trading of virtual sneakers as NFTs. While not directly related to virtual land, it showcases the interest of established brands in the NFT space.

These are just a few examples of Web2 businesses that have shown interest in NFT virtual land or have made moves towards exploring the potential of blockchain and the metaverse.

As the adoption of NFTs and virtual land grows, it’s likely that more Web2 companies will enter the space or collaborate with existing projects.

The most expensive land sales in Web3 metaverses

  • The Sandbox – 24×24 Estate Land, 30 November 2021, $4.3M, 971 ETH.
  • Decentraland – Fashion Street Estate, 22 November 2021, $2.4M, 618K MANA.
  • Axie Infinity – Genesis land, 24 November 2021, $2.33M, 550 ETH.
  • Otherside – Otherdeed #59906, 8 May 2022, $1.57M, 625 ETH.
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Jonathan Titley


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All information in this article is for educational purposes only.

Jonathan Titley
Author: Jonathan Titley